Writing in upper lower case is predictable and familiar. Although this is mainly a personal blog, it does cover topics related to marketing and communications. So for that crowd, upper lower it is.
Driving home the other day from shopping at Costco is what inspired me to write this. And the takeaway from that is this: buying in bulk is out of hand. But if you have an army of 12 to support, then grabbing 18 rolls of paper towel makes sense. Or does it?
Big box stores have successfully lured us to the promise of value in bulk. And we’ve become unwittingly conditioned to behave like doomsday preppers. The weekly jaunt to the local Costco has become a completely ordinary errand. Yet those of us who don’t live with armies continue to scratch our heads. Why does so much of what we buy go to waste?
As marketers and communicators, the same can be said about how we craft content for any format, platform or audience. Sometimes we have a hoarding tendency. Okay, maybe it’s just me. But still, it all goes back to the “less is more” adage, doesn’t it?
If you’re an extremely gifted writer, this post is likely not for you. But even the best of pros can use the reminder. Well, at least I do. And this post is not meant to criticize the business model of big box stores. Although I do find the normalcy of bulk buying to be existentially jarring. It makes me think of the 80s band Yello. The title of one their defining albums was called “You gotta say Yes to another excess.”
Must you, though?
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