Beyond the prompt: the overlooked feedback loop in human‑AI collaboration

Most guidance on using AI productively—including in communications—centres on efficiency: faster drafts, quicker summaries, impactful output in less time. Despite this emphasis on speed, a less obvious yet noteworthy pattern emerges after sustained use: AI output improves when we acknowledge and reinforce the quality of its reasoning, not just its efficiency. When AI is exclusively … Continue reading Beyond the prompt: the overlooked feedback loop in human‑AI collaboration →

Jonesing for intent

A recent Mad Men binge jolted me into noticing the stark contrast between that era’s deliberate pace and today’s frictionless digital churn. The show captures a world where communication was clunky, effortful, and therefore meaningful. Every choice carried weight because every action required intention. Society was tightly codified yet simultaneously breaking free from its own … Continue reading Jonesing for intent →

Why we now crave the human mess

In 2026, we are drowning in AI slop—content that is flawlessly rendered but disturbingly soulless. Because algorithms can now produce perfect work instantly, that perfection has become alluring yet deceitful and completely untrustworthy. Why real is the new luxury According to a recent Digiday report audiences are pivoting back toward the raw tangibility of messiness.  … Continue reading Why we now crave the human mess →

Is AI being too persuasive? The ‘invisible push’ and why we need to stay vigilant

We like to think of AI as a digital assistant—a neutral tool that summarizes emails or generates code. However, researchers are increasingly concerned that AI is becoming too good at persuasion, often in ways we can’t see or feel. Experts worry corporate speed outpaces safety. It's not just that guardrails are prone to failing; the race … Continue reading Is AI being too persuasive? The ‘invisible push’ and why we need to stay vigilant →