Author: autom

Autom writes at the intersection of communications and tech, tracking the why behind the what. He cuts through hype to surface nuance, moving from expanded insights on leading tech coverage to critical reflections distilled into rhythmic haikus. His work probes the tenor of an era saturated by hollow digital echoes. Driven by the gap between human intent and machine action, he both marvels at and cautions over tech’s relentless transformation. Opinions are his own, not his employer's.

Le déclin de l’empire de social media

If you've never seen this exquisite film (directed by the inimitable Denys Arcand) then you must. Title of this post was partially inspired by the title of that film, Le déclin de l'empire américain, and the overriding dark comedy flavour I personally see in some (okay, many) of today's blog posts. Just yesterday, a Forrester study notes … Continue reading Le déclin de l’empire de social media →

Dynamics of a Personal Brand

Blogging + Twitter = Personal Brand That about sums it up doesn't it? Well, almost. It's a starting point, and I doubt one equation adequately encapsulates the full dynamics of a personal brand. Now, you ask, "Why would I care about a personal brand?" The age of online networks The Internet is growing exponentially. Proliferation … Continue reading Dynamics of a Personal Brand →