Testing a social app kicks my marketing up a notch

From a user's perspective, beta tests can be quite fun, exhilarating and fulfilling. While I've had my fair share of doing beta tests, almost all of those instances involved testing online entities (public websites or intranets). Those betas were a necessary part of the many digital marketing projects which I undertook and saw to complete. It felt like work and, well, it was work. And even though … Continue reading Testing a social app kicks my marketing up a notch