Dynamics of a Personal Brand

Blogging + Twitter = Personal Brand That about sums it up doesn't it? Well, almost. It's a starting point, and I doubt one equation adequately encapsulates the full dynamics of a personal brand. Now, you ask, "Why would I care about a personal brand?" The age of online networks The Internet is growing exponentially. Proliferation … Continue reading Dynamics of a Personal Brand

Twitter Lists: courtesy, classification, trust

Following someone back on Twitter validates a two-way connection. It confirms mutual interest. The rhetoric of courtesy Everyone online is entitled to be selective with their follows. In fact, some of the most successful networking efforts are deliberate and executed with clear purpose. So if someone follows you but you're not sure if you want to … Continue reading Twitter Lists: courtesy, classification, trust