Are you a “lapsed marketer”?
So here I am randomly blogging after what, a two year hiatus (?) and outta the blue I ask whether or not you’re exhibiting symptoms of Marketingus lapsisus. Sounds like a hideous disease but there may be more to this #fake scientific name than you think.
Allow me to walk you through this by first going down memory lane. This may be slightly painful, so bear with me.
Anybody can do marketing
Right? #AMIRITE ??
That’s what a few people suddenly found themselves saying during the Great Recession of 2008, especially following that subprime mortgage fiasco we won’t go into.
I’m not suggesting hordes of people lost everything and suddenly became marketers overnight. I have no specific data to support this claim. However, I distinctly remember encountering and interacting with a host of Twitter profiles back in ‘08 who were all very clearly evangelizing the magic of Marketingus followmeitis, relentlessly bullhorning brand and bait in the name of self-actualizing goals!
Nothing wrong with that. And some may well have transitioned themselves successfully as bone fide marketeers. So, is it true? Can anybody do marketing?
Self-employed pro’s, consultants, artisans and the like do it themselves all the time!
That said, marketing may look like the type of job anybody can do. But it obviously depends on the context, audience and scale. Enterprise level marketing, for instance, requires specific skills, technical knowledge and field experience. Not only that, you must truly be agile, transmutable and ahead of trends before they emerge.
The unforgiving digital age
During the halcyon days of social media, where online networking was experiencing its own version of Woodstock, the wild wild west of social marketing started rearing its ugly–—I mean, was also burgeoning.