Marketers will often jazz hands their way to impressing you with novel sounding ideas like: engaging with your audience/customer/prospect is KEY! Well, duh. And I'm not out to bash my fellow practitioners—at least not in the same way celebrities sling mud at, behind, underneath etc each other. I merely want to be part of the "LETS GET … Continue reading Segue to reality: are marketers really aware?
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Here's an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 660 times in 2014. If it were a cable car, it would take about 11 trips to carry that many people. Click here to see the … Continue reading 2014 in review
Thought leadership, one of the most overused marketing jargon that's gingerly carved itself into the universal corporate lexicon, will continue to unassumingly find a snug spot among the annual playbooks of many communications and marketing professionals. However, examining the etymological construct and semantic implications of this term would be akin to writing about what it is or what it's not (ahem). So I'll … Continue reading Thoughts to sculpt a lasting footprint
The past two posts have been focused on some firsthand observations while participating as a member of the private beta test for Biz Stone's new social media app: SUPER. Beta bubble As with most beta experiences, being in stealth mode while testing a social media app creates a microcosmic environment where certain predictable modes of behaviour surface, including … Continue reading Evolution of the social media app