Author: autom

Autom is a collaborative communications and marketing professional. He monitors emerging technology and its remarkable influence on media, culture and society as a whole. Through mindful interaction with a diverse and trusted online network, he encourages dialogue that holistically explores and analyzes the exponentially rapid evolution of technology and tech's ability to aid, enhance or even hinder and endanger society's own evolution. The content and opinions expressed in this blog DO NOT reflect those of his current employer.

FileStuff: Canadian cloud you can count on, eh?

Some will insist saying "eh" is not universally Canadian. Perhaps. But no race is actually ever 100% linguistically uniform either. Dialects will always persist due to environmental factors per evolutionary science. So take that, naysayers. That was the "eh" bit of my headline. Now on to what I really wanna share. Your digital life on … Continue reading FileStuff: Canadian cloud you can count on, eh? →

Segue to reality: are marketers really aware?

Marketers will often jazz hands their way to impressing you with novel sounding ideas like: engaging with your audience/customer/prospect is KEY! Well, duh. And I'm not out to bash my fellow practitioners—at least not in the same way celebrities sling mud at, behind, underneath etc each other. I merely want to be part of the "LETS GET … Continue reading Segue to reality: are marketers really aware? →

Thoughts to sculpt a lasting footprint

Thought leadership, one of the most overused marketing jargon that's gingerly carved itself into the universal corporate lexicon, will continue to unassumingly find a snug spot among the annual playbooks of many communications and marketing professionals. However, examining the etymological construct and semantic implications of this term would be akin to writing about what it is or what it's not (ahem). So I'll … Continue reading Thoughts to sculpt a lasting footprint →