Category: B2B

Key Considerations for B2B Social Strategy

Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way … Continue reading Key Considerations for B2B Social Strategy →

LBS in B2B: taking Events to the next level?

I touched on geolocation and LBS (location-based services) earlier this year just as it was breaking into the mainstream. Gowalla, Foursquare, BrightKite, Whrrl, Scvngr and now even Facebook's Places (see my less than stellar impression of this) are among the tech companies driving this wildly popular bandwagon. There have been clear and useful leverage of LBS for … Continue reading LBS in B2B: taking Events to the next level? →