“Is he just saying ex-marketers rock because they’re always keenly aware, well connected, overly prepared and have highly transferable skills?”
Thought leadership, one of the most overused marketing jargon that's gingerly carved itself into the universal corporate lexicon, will continue to unassumingly find a snug spot among the annual playbooks of many communications and marketing professionals. However, examining the etymological construct and semantic implications of this term would be akin to writing about what it is or what it's not (ahem). So I'll … Continue reading Thoughts to sculpt a lasting footprint
It's an unsaid fact that those in our field are either natural born movers and shakers or highly trained Type A personality types with a gifted eye for the big picture and a sharp nose for emerging trends. But a few folks have recently asked me: how ever do you keep up? Now I doubt I'd be divulging any major … Continue reading How do marketers and communicators keep up?
Does my organization even have a mobile version of its key digital assets? Come to think of it, when was the last time I checked our site on phone, hmm .. Isn’t getting a mobile face for our brand quite the undertaking on its own? image source: appdataroom.com Lets walk through this inner dialogue you’re … Continue reading Is your businesss mobile?