Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way … Continue reading Key Considerations for B2B Social Strategy
Category: marketing
Big data: verbatim
This is a somewhat lengthy annotation that relates to the "Big data: should marketing really care?" post. I have the tremendous privilege of having one of the most diverse and responsive Twitter following. I thought it only fitting to cite their verbatim input, as I have left out some content, which may offer better context to … Continue reading Big data: verbatim
Web Marketing, as taught by the Apple Store
Below is a guest post by long-time Twitter follow and colleague @andymci. Andy originally posted this on his blog last week, but I was so impressed by how well he articulated his thoughts around this subject, especially since it's his most recent post after being on a hiatus from blogging. I invite you to add … Continue reading Web Marketing, as taught by the Apple Store
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