Key Considerations for B2B Social Strategy

Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way … Continue reading Key Considerations for B2B Social Strategy

Web Marketing, as taught by the Apple Store

Below is a guest post by long-time Twitter follow and colleague @andymci. Andy originally posted this on his blog last week, but I was so impressed by how well he articulated his thoughts around this subject, especially since it's his most recent post after being on a hiatus from blogging. I invite you to add … Continue reading Web Marketing, as taught by the Apple Store