Diversification: the key to smart social sharing

Too much of a good thing can be a bad thing. Not surprisingly, this very adage is true of social media activity, whether you are an avid  participator, eager onlooker, or a psychologically disturbed stalker. Okay, maybe not that last bit (although you know you who are—yes, you Mr. and Ms. Stalker!) In any event, it's no … Continue reading Diversification: the key to smart social sharing

Segue to reality: are marketers really aware?

Marketers will often jazz hands their way to impressing you with novel sounding ideas like: engaging with your audience/customer/prospect is KEY! Well, duh. And I'm not out to bash my fellow practitioners—at least not in the same way celebrities sling mud at, behind, underneath etc each other. I merely want to be part of the "LETS GET … Continue reading Segue to reality: are marketers really aware?