Thoughts to sculpt a lasting footprint

Thought leadership, one of the most overused marketing jargon that's gingerly carved itself into the universal corporate lexicon, will continue to unassumingly find a snug spot among the annual playbooks of many communications and marketing professionals. However, examining the etymological construct and semantic implications of this term would be akin to writing about what it is or what it's not (ahem). So I'll … Continue reading Thoughts to sculpt a lasting footprint

Evolution of the social media app

The past two posts have been focused on some firsthand observations while participating as a member of the private beta test for Biz Stone's new social media app: SUPER. Beta bubble As with most beta experiences, being in stealth mode while testing a social media app creates a microcosmic environment where certain predictable modes of behaviour surface, including … Continue reading Evolution of the social media app

Musings on how we communicate in beta

My previous post touched on how the private beta test of  an upcoming social app—and may I say this app is killer; once it launches publicly you'll want to drop everything else—has kicked up my marketing a notch. BAM! (or is that *POW* 😉 This is a follow up post from the same experience, fleshing out three observations depicting how we tend … Continue reading Musings on how we communicate in beta

Testing a social app kicks my marketing up a notch

From a user's perspective, beta tests can be quite fun, exhilarating and fulfilling. While I've had my fair share of doing beta tests, almost all of those instances involved testing online entities (public websites or intranets). Those betas were a necessary part of the many digital marketing projects which I undertook and saw to complete. It felt like work and, well, it was work. And even though … Continue reading Testing a social app kicks my marketing up a notch