Too much of a good thing can be a bad thing. Not surprisingly, this very adage is true of social media activity, whether you are an avid participator, eager onlooker, or a psychologically disturbed stalker.
Okay, maybe not that last bit (although you know you who are—yes, you Mr. and Ms. Stalker!)
In any event, it’s no secret that practicing moderation in virtually any endeavour yields optimal results. So lets apply this logic to social media sharing.
Here are five reminders that can diversify your day-to-day social media tendencies and help secure a useful and sustainable way to engage online:
Be mindful of what you share
It’s so easy to get caught up in the moment and have the gushing urge to want to share every minute detail that seems so significant to you. But what may feel steeped in inspiration and promise for you at a given moment may be completely irrelevant (if not meaningless) to someone else. Before posting anything, ask yourself, “Is it necessary? Is it harming anyone? Will your life be less valuable if you kept it to yourself?”
Some will insist saying “eh” is not universally Canadian. Perhaps. But no race is actually ever 100% linguistically uniform either. Dialects will always persist due to environmental factors per evolutionary science. So take that, naysayers.
That was the “eh” bit of my headline. Now on to what I really wanna share.
Your digital life on the cloud
As a tech enthusiast and social media nut, I’ve recently been participating in beta tests. One of those experiences was checking out filestuff.ca. FileStuff is the Canadian version of Dropbox for business. And this cloud box has chops.
I asked Steve Rogoschewsky, CEO, what inspired them to create this. ” We found that more and more people are not able to store files on Dropbox due to USA security concerns (location now) and they like the fact that everything is encrypted (not even our own techs can “see” the data if the client does not want us to).”
FileStuff boasts “military grade end-to-end AES encryption”. AES stands for Advanced Encryption Standard. Now I’m no engineer but you don’t have to explain how important this is to your average person, who likely has a lot of their own personal digital assets living online.
Now imagine how clunky it would be if businesses were to revert back to the jurassic days of back and of forth with offset printers to publish. SMB’s in particular thrive because of cloud-based operations.
Marketers will often jazz hands their way to impressing you with novel sounding ideas like: engaging with your audience/customer/prospect is KEY! Well, duh.
And I’m not out to bash my fellow practitioners—at least not in the same way celebrities sling mud at, behind, underneath etc each other. I merely want to be part of the “LETS GET REAL!” movement.
Marketing’s existential quandary
Yep. Something is definitely afoot. And that something has taken form in the way non-marketers (i.e., ordinary people with ordinary jobs barely keeping their heads above water) interact online.
You, the reader, are likely part of this demographic. You’ve surely googled at least once in this century. You may have resisted the existential narcissistic lure of social media apps and sites like Facebook and Instagram, but you’ve still participated in emailing, online chats, and similar virtual environments.