Segue to reality: are marketers really aware?

Marketers will often jazz hands their way to impressing you with novel sounding ideas like: engaging with your audience/customer/prospect is KEY! Well, duh. And I'm not out to bash my fellow practitioners—at least not in the same way celebrities sling mud at, behind, underneath etc each other. I merely want to be part of the "LETS GET … Continue reading Segue to reality: are marketers really aware?

Thoughts to sculpt a lasting footprint

Thought leadership, one of the most overused marketing jargon that's gingerly carved itself into the universal corporate lexicon, will continue to unassumingly find a snug spot among the annual playbooks of many communications and marketing professionals. However, examining the etymological construct and semantic implications of this term would be akin to writing about what it is or what it's not (ahem). So I'll … Continue reading Thoughts to sculpt a lasting footprint

Evolution of the social media app

The past two posts have been focused on some firsthand observations while participating as a member of the private beta test for Biz Stone's new social media app: SUPER. Beta bubble As with most beta experiences, being in stealth mode while testing a social media app creates a microcosmic environment where certain predictable modes of behaviour surface, including … Continue reading Evolution of the social media app