Demonstrating brand advocacy: is there a best practice?

A tweet from recent follow @marissapick (thanks Marissa!) was a welcome site this morning. For me, it reaffirmed the oft-uncelebrated power of advocacy by brand champions, not just in social media campaigns but in every aspect of a brand's identity and how such identity is perceived. So in the course of being a brand champion, … Continue reading Demonstrating brand advocacy: is there a best practice?