Too much of a good thing can be a bad thing. Not surprisingly, this very adage is true of social media activity, whether you are an avid participator, eager onlooker, or a psychologically disturbed stalker. Okay, maybe not that last bit (although you know you who are—yes, you Mr. and Ms. Stalker!) In any event, it's no … Continue reading Diversification: the key to smart social sharing
NOTE: This piece was originally published on September 2014. No changes have been made to the content apart from images being updated. It's no secret: Twitter chats are an essential part of your digital marketing diet. In fact, these online conversations offer valuable information and far-reaching benefits to both seasoned and aspiring professionals from any industry. And while … Continue reading Twitter conversations with meaningful impact
We're quite familiar with this adage, right? And as far as we're concerned, use of imagery to attract attention is all too self-evident. You'd even wonder why anyone would flesh it out at all as a social marketing best practice because, well, d'uh. But I have noticed recently that some Twitter accounts I follow tend … Continue reading Painting a thousand words on Twitter. With words.
A tweet from recent follow @marissapick (thanks Marissa!) was a welcome site this morning. For me, it reaffirmed the oft-uncelebrated power of advocacy by brand champions, not just in social media campaigns but in every aspect of a brand's identity and how such identity is perceived. So in the course of being a brand champion, … Continue reading Demonstrating brand advocacy: is there a best practice?