Twitter conversations with meaningful impact

NOTE: This piece was originally published on September 2014. No changes have been made to the content apart from images being updated. It's no secret: Twitter chats are an essential part of your digital marketing diet. In fact, these online conversations offer valuable information and far-reaching benefits to both seasoned and aspiring professionals from any industry. And while … Continue reading Twitter conversations with meaningful impact

Social media: the profound, instinctive and unquantifiable

There were a few instances this week that reminded me of : (a) how profound social media can be—a particular depth of awareness and appreciation exists, which we easily take for granted as we are swept away by the immediacy of what fascinates and confounds us in the 'here and now', as well as (b) the prevailing yet invisible evidence that reasoning … Continue reading Social media: the profound, instinctive and unquantifiable

Painting a thousand words on Twitter. With words.

We're quite familiar with this adage, right? And as far as we're concerned, use of imagery to attract attention is all too self-evident. You'd even wonder why anyone would flesh it out at all as a social marketing best practice because, well, d'uh. But I have noticed recently that some Twitter accounts I follow tend … Continue reading Painting a thousand words on Twitter. With words.