Well, yes. Sort of. In many ways it’s obvious why they should. Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. And organizations benefit from knowledgeable teams who not only substantiate why a given trend is relevant but also understand … Continue reading Big data: should marketing really care?
This is a somewhat lengthy annotation that relates to the "Big data: should marketing really care?" post. I have the tremendous privilege of having one of the most diverse and responsive Twitter following. I thought it only fitting to cite their verbatim input, as I have left out some content, which may offer better context to … Continue reading Big data: verbatim
This post started off as ripples in the tech marketing space-time continuum around the big data meme. Oo big data. Wasn't it a big deal in '09? Apparently it’s even more of a big deal now. According to a recent tech post, big data will be a $50 billion market in 5 years. Great. But … Continue reading As the big data meme gets louder, the semantic web quietly evolves
I was really hoping to avoid commenting on this post, as it involves having to rail—I mean, provide thoughtful analysis on a number of fronts, including: the "industrial age" and how one could potentially interpret this term, the "average worker", which is so general a term in itself that, well, I can only anticipate more … Continue reading Being unique is not the point
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