Those who follow me on Twitter and social media know that my blogging voice (and certainly my tweets) tend to be quite diverse. This means that I often create and share content that speak not only to marketing and technology but also other equally stimulating pursuits like education, philosophy, health and the arts (in particular, … Continue reading ‘Eyes of Helios’ — through the social media lens
This post was inspired by a recent conversation I had with the CEO of my web hosting company, BlackSun Inc., Steve Rogoschewsky. From the perspective of a keen follower of technology and its impact and influence in the way we do business and relate with each other, I feel it's critical that marketing and communication … Continue reading Cloud-based solutions: why and where they matter
A tweet from recent follow @marissapick (thanks Marissa!) was a welcome sight this morning. For me, it reaffirmed the oft-uncelebrated power of advocacy by brand champions, not just in social media campaigns but in every aspect of a brand's identity and how such identity is perceived. So in the course of being a brand champion … Continue reading Demonstrating brand advocacy: is there a best practice?
This post also appears on @dshiao's blog allvirtual.me The recent and successful Canadian Association of Exposition Management's 2012 annual conference (#caem2012) offered me a chance to share the preso below on the topic of social media and marketing. I am honoured to have had the opportunity to speak and am profoundly thankful to both SME … Continue reading Engaging beyond the hype: lessons, tips on social marketing
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