Category: social media

‘Eyes of Helios’ — through the social media lens

Those who follow me on Twitter and social media know that my blogging voice (and certainly my tweets) tend to be quite diverse. This means that I often create and share content that speak not only to marketing and technology but also other equally stimulating pursuits like education, philosophy, health and the arts (in particular, … Continue reading ‘Eyes of Helios’ — through the social media lens →

Cloud-based solutions: why and where they matter

This post was inspired by a recent conversation I had with the CEO of my web hosting company, BlackSun Inc., Steve Rogoschewsky. From the perspective of a keen follower of technology and its impact and influence in the way we do business and relate with each other, I feel it's critical that marketing and communication … Continue reading Cloud-based solutions: why and where they matter →

Demonstrating brand advocacy: is there a best practice?

A tweet from recent follow @marissapick (thanks Marissa!) was a welcome sight this morning. For me, it reaffirmed the oft-uncelebrated power of advocacy by brand champions, not just in social media campaigns but in every aspect of a brand's identity and how such identity is perceived. So in the course of being a brand champion … Continue reading Demonstrating brand advocacy: is there a best practice? →