The past two posts have been focused on some firsthand observations while participating as a member of the private beta test for Biz Stone's new social media app: SUPER. Beta bubble As with most beta experiences, being in stealth mode while testing a social media app creates a microcosmic environment where certain predictable modes of behaviour surface, including … Continue reading Evolution of the social media app
Category: social media
Musings on how we communicate in beta
My previous post touched on how the private beta test of an upcoming social app—and may I say this app is killer; once it launches publicly you'll want to drop everything else—has kicked up my marketing a notch. BAM! (or is that *POW* 😉 This is a follow up post from the same experience, fleshing out three observations depicting how we tend … Continue reading Musings on how we communicate in beta
Testing a social app kicks my marketing up a notch
From a user's perspective, beta tests can be quite fun, exhilarating and fulfilling. While I've had my fair share of doing beta tests, almost all of those instances involved testing online entities (public websites or intranets). Those betas were a necessary part of the many digital marketing projects which I undertook and saw to complete. It felt like work and, well, it was work. And even though … Continue reading Testing a social app kicks my marketing up a notch
Twitter conversations with meaningful impact
NOTE: This piece was originally published on September 2014. No changes have been made to the content apart from images being updated. It's no secret: Twitter chats are an essential part of your digital marketing diet. In fact, these online conversations offer valuable information and far-reaching benefits to both seasoned and aspiring professionals from any industry. And while … Continue reading Twitter conversations with meaningful impact
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