Social media: the profound, instinctive and unquantifiable

There were a few instances this week that reminded me of : (a) how profound social media can be—a particular depth of awareness and appreciation exists, which we easily take for granted as we are swept away by the immediacy of what fascinates and confounds us in the 'here and now', as well as (b) the prevailing yet invisible evidence that reasoning … Continue reading Social media: the profound, instinctive and unquantifiable

Painting a thousand words on Twitter. With words.

We're quite familiar with this adage, right? And as far as we're concerned, use of imagery to attract attention is all too self-evident. You'd even wonder why anyone would flesh it out at all as a social marketing best practice because, well, d'uh. But I have noticed recently that some Twitter accounts I follow tend … Continue reading Painting a thousand words on Twitter. With words.

Work-life — it’s not really about balance

A tweet headline today triggered the memory of a discussion I had with a colleague over the weekend about the notion of 'work-life balance'. My colleague is of the mind that this concept was purposefully made to sound nebulous, and precisely because it's a myth. "Work-life balance is just corporate jargon that conveniently sweeps the more stark issues being … Continue reading Work-life — it’s not really about balance