Writing in upper lower case is predictable and familiar. Although this is mainly a personal blog, it does cover topics related to marketing and communications. So for that crowd, upper lower it is.Driving home the other day from shopping at Costco is what inspired me to write this. And the takeaway from that is this: … Continue reading The disturbing lure of bulk
If you've never seen this exquisite film (directed by the inimitable Denys Arcand) then you must. Title of this post was partially inspired by the title of that film, Le déclin de l'empire américain, and the overriding dark comedy flavour I personally see in some (okay, many) of today's blog posts. Just yesterday, a Forrester study notes … Continue reading Le déclin de l’empire de social media
The social web is gaining ground and your organization is scrambling. If that sounds familiar, don't worry. You're probably not alone. Now more than ever, organizations must be knowledgeable and agile at identifying pieces of the social media puzzle that would be of value and make good business sense to them. And there are ways … Continue reading Starting the Conversation
New entrants to the social media sphere are getting their feet wet, googly-eyed while sorting through the hype and determining what to leverage and how. For business communicators keen on emerging web-based technologies and their various applications to existing processes within the enterprise, a good starting point would be to look at how wikis (not … Continue reading Wikis for Enterprise
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