“Is he just saying ex-marketers rock because they’re always keenly aware, well connected, overly prepared and have highly transferable skills?”
Thought leadership, one of the most overused marketing jargon that's gingerly carved itself into the universal corporate lexicon, will continue to unassumingly find a snug spot among the annual playbooks of many communications and marketing professionals. However, examining the etymological construct and semantic implications of this term would be akin to writing about what it is or what it's not (ahem). So I'll … Continue reading Thoughts to sculpt a lasting footprint
It's an unsaid fact that those in our field are either natural born movers and shakers or highly trained Type A personality types with a gifted eye for the big picture and a sharp nose for emerging trends. But a few folks have recently asked me: how ever do you keep up? Now I doubt I'd be divulging any major … Continue reading How do marketers and communicators keep up?
New entrants to the social media sphere are getting their feet wet, googly-eyed while sorting through the hype and determining what to leverage and how. For business communicators keen on emerging web-based technologies and their various applications to existing processes within the enterprise, a good starting point would be to look at how wikis (not … Continue reading Wikis for Enterprise