Author: autom

Autom writes at the intersection of communications and tech, tracking the why behind the what. He cuts through hype to surface nuance, moving from expanded insights on leading tech coverage to critical reflections distilled into rhythmic haikus. His work probes the tenor of an era saturated by hollow digital echoes. Driven by the gap between human intent and machine action, he both marvels at and cautions over tech’s relentless transformation. Opinions are his own, not his employer's.

The Elusive Mobile Strategy

We often talk about best practices to consider when approaching mobile from various perspectives including messaging, user experience, customer service, etc. And often, we mention how critical it is to define goals, identify audience and have a method of measuring efforts in place. But what about the actual mobile strategy itself? What might this picture … Continue reading The Elusive Mobile Strategy →

Will wearable technology wow or wear us out?

Earlier this month a post on Quartz discussed how "almost every major consumer electronics manufacturer is now working on a smart watch". Naturally, this triggered a series of thoughts and questions for me about the fast-n-furious trend of wearable technology embedding itself into the mainstream, creeping quietly and unassumingly into our lives. How will these … Continue reading Will wearable technology wow or wear us out? →

‘Eyes of Helios’ — through the social media lens

Those who follow me on Twitter and social media know that my blogging voice (and certainly my tweets) tend to be quite diverse. This means that I often create and share content that speak not only to marketing and technology but also other equally stimulating pursuits like education, philosophy, health and the arts (in particular, … Continue reading ‘Eyes of Helios’ — through the social media lens →

What’s not obvious about being obviously mobile

Now that we are all immersed in mobile—oh wait..are we?A recent Neilsen's report highlights how global mobile phone ownership 'has reached critical mass'. While appearing to state the obvious where the logical growth of the mobile experience is concerned, the report highlights equally intriguing results including profiles on smartphone ownership, types of mobile-based activities (texting, … Continue reading What’s not obvious about being obviously mobile →