Does my organization even have a mobile version of its key digital assets? Come to think of it, when was the last time I checked our site on phone, hmm .. Isn’t getting a mobile face for our brand quite the undertaking on its own? image source: appdataroom.com Lets walk through this inner dialogue you’re … Continue reading Is your businesss mobile?
Author: autom
Autom writes at the intersection of communications and tech, tracking the why behind the what. He cuts through hype to surface nuance, moving from expanded insights on leading tech coverage to critical reflections distilled into rhythmic haikus. His work probes the tenor of an era saturated by hollow digital echoes. Driven by the gap between human intent and machine action, he both marvels at and cautions over tech’s relentless transformation.
Opinions are his own, not his employer's.
Key Considerations for B2B Social Strategy
Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way … Continue reading Key Considerations for B2B Social Strategy
Opening the door to coworking spaces
A random walk along Dundas St. West towards Chinatown made me notice something bright out of the corner of my eye. I thought it odd yet refreshing to see something colourful framed against the overall winter drabness of connecting buildings. First impression made me think it was some sort of event or workshop. The signage … Continue reading Opening the door to coworking spaces
Four Traits of the Modern Social Communicator
Having to express your thoughts without pretense while avoiding being misleading or pejorative is indeed quite the balancing act when being visibly present and attentive.
autom8 