A recent post from The Verge, managed to surface one jaw-dropping perspective: By positioning themselves as the platforms on top of which information technology across every sector now runs, these titans of tech become the new centers of gravity for our economy, growing in size, scope, and influence while everyone else struggles not to fall … Continue reading The mesmerizing tech monopoly
“Is he just saying ex-marketers rock because they’re always keenly aware, well connected, overly prepared and have highly transferable skills?”
Too much of a good thing can be a bad thing. Not surprisingly, this very adage is true of social media activity, whether you are an avid participator, eager onlooker, or a psychologically disturbed stalker. Okay, maybe not that last bit (although you know you who are—yes, you Mr. and Ms. Stalker!) In any event, it's no … Continue reading Diversification: the key to smart social sharing
Marketers will often jazz hands their way to impressing you with novel sounding ideas like: engaging with your audience/customer/prospect is KEY! Well, duh. And I'm not out to bash my fellow practitioners—at least not in the same way celebrities sling mud at, behind, underneath etc each other. I merely want to be part of the "LETS GET … Continue reading Segue to reality: are marketers really aware?
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