It's an unsaid fact that those in our field are either natural born movers and shakers or highly trained Type A personality types with a gifted eye for the big picture and a sharp nose for emerging trends. But a few folks have recently asked me: how ever do you keep up? Now I doubt I'd be divulging any major … Continue reading How do marketers and communicators keep up?
Is your businesss mobile?
Does my organization even have a mobile version of its key digital assets? Come to think of it, when was the last time I checked our site on phone, hmm .. Isn’t getting a mobile face for our brand quite the undertaking on its own? image source: appdataroom.com Lets walk through this inner dialogue you’re … Continue reading Is your businesss mobile?
Key Considerations for B2B Social Strategy
Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way … Continue reading Key Considerations for B2B Social Strategy
Opening the door to coworking spaces
A random walk along Dundas St. West towards Chinatown made me notice something bright out of the corner of my eye. I thought it odd yet refreshing to see something colourful framed against the overall winter drabness of connecting buildings. First impression made me think it was some sort of event or workshop. The signage … Continue reading Opening the door to coworking spaces
