Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way … Continue reading Key Considerations for B2B Social Strategy
Opening the door to coworking spaces
A random walk along Dundas St. West towards Chinatown made me notice something bright out of the corner of my eye. I thought it odd yet refreshing to see something colourful framed against the overall winter drabness of connecting buildings. First impression made me think it was some sort of event or workshop. The signage … Continue reading Opening the door to coworking spaces
Four Traits of the Modern Social Communicator
Having to express your thoughts without pretense while avoiding being misleading or pejorative is indeed quite the balancing act when being visibly present and attentive.
The Elusive Mobile Strategy
We often talk about best practices to consider when approaching mobile from various perspectives including messaging, user experience, customer service, etc. And often, we mention how critical it is to define goals, identify audience and have a method of measuring efforts in place. But what about the actual mobile strategy itself? What might this picture … Continue reading The Elusive Mobile Strategy
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