Now that we are all immersed in mobile—oh wait..are we?A recent Neilsen's report highlights how global mobile phone ownership 'has reached critical mass'. While appearing to state the obvious where the logical growth of the mobile experience is concerned, the report highlights equally intriguing results including profiles on smartphone ownership, types of mobile-based activities (texting, … Continue reading What’s not obvious about being obviously mobile
Cloud-based solutions: why and where they matter
This post was inspired by a recent conversation I had with the CEO of my web hosting company, BlackSun Inc., Steve Rogoschewsky. From the perspective of a keen follower of technology and its impact and influence in the way we do business and relate with each other, I feel it's critical that marketing and communication … Continue reading Cloud-based solutions: why and where they matter
Demonstrating brand advocacy: is there a best practice?
A tweet from recent follow @marissapick (thanks Marissa!) was a welcome sight this morning. For me, it reaffirmed the oft-uncelebrated power of advocacy by brand champions, not just in social media campaigns but in every aspect of a brand's identity and how such identity is perceived. So in the course of being a brand champion … Continue reading Demonstrating brand advocacy: is there a best practice?
Engaging beyond the hype: lessons, tips on social marketing
This post also appears on @dshiao's blog allvirtual.me The recent and successful Canadian Association of Exposition Management's 2012 annual conference (#caem2012) offered me a chance to share the preso below on the topic of social media and marketing. I am honoured to have had the opportunity to speak and am profoundly thankful to both SME … Continue reading Engaging beyond the hype: lessons, tips on social marketing
