Musings on how we communicate in beta

My previous post touched on how the private beta test of  an upcoming social app—and may I say this app is killer; once it launches publicly you'll want to drop everything else—has kicked up my marketing a notch. BAM! (or is that *POW* 😉 This is a follow up post from the same experience, fleshing out three observations depicting how we tend … Continue reading Musings on how we communicate in beta

Testing a social app kicks my marketing up a notch

From a user's perspective, beta tests can be quite fun, exhilarating and fulfilling. While I've had my fair share of doing beta tests, almost all of those instances involved testing online entities (public websites or intranets). Those betas were a necessary part of the many digital marketing projects which I undertook and saw to complete. It felt like work and, well, it was work. And even though … Continue reading Testing a social app kicks my marketing up a notch

Twitter conversations with meaningful impact

NOTE: This piece was originally published on September 2014. No changes have been made to the content apart from images being updated. It's no secret: Twitter chats are an essential part of your digital marketing diet. In fact, these online conversations offer valuable information and far-reaching benefits to both seasoned and aspiring professionals from any industry. And while … Continue reading Twitter conversations with meaningful impact

Social media: the profound, instinctive and unquantifiable

There were a few instances this week that reminded me of : (a) how profound social media can be—a particular depth of awareness and appreciation exists, which we easily take for granted as we are swept away by the immediacy of what fascinates and confounds us in the 'here and now', as well as (b) the prevailing yet invisible evidence that reasoning … Continue reading Social media: the profound, instinctive and unquantifiable