A tweet headline today triggered the memory of a discussion I had with a colleague over the weekend about the notion of 'work-life balance'. My colleague is of the mind that this concept was purposefully made to sound nebulous, and precisely because it's a myth. "Work-life balance is just corporate jargon that conveniently sweeps the more stark issues being … Continue reading Work-life — it’s not really about balance
How do marketers and communicators keep up?
It's an unsaid fact that those in our field are either natural born movers and shakers or highly trained Type A personality types with a gifted eye for the big picture and a sharp nose for emerging trends. But a few folks have recently asked me: how ever do you keep up? Now I doubt I'd be divulging any major … Continue reading How do marketers and communicators keep up?
Is your businesss mobile?
Does my organization even have a mobile version of its key digital assets? Come to think of it, when was the last time I checked our site on phone, hmm .. Isn’t getting a mobile face for our brand quite the undertaking on its own? image source: appdataroom.com Lets walk through this inner dialogue you’re … Continue reading Is your businesss mobile?
Key Considerations for B2B Social Strategy
Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way … Continue reading Key Considerations for B2B Social Strategy
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