A tweet from recent follow @marissapick (thanks Marissa!) was a welcome sight this morning. For me, it reaffirmed the oft-uncelebrated power of advocacy by brand champions, not just in social media campaigns but in every aspect of a brand's identity and how such identity is perceived. So in the course of being a brand champion … Continue reading Demonstrating brand advocacy: is there a best practice?
This post also appears on @dshiao's blog allvirtual.me The recent and successful Canadian Association of Exposition Management's 2012 annual conference (#caem2012) offered me a chance to share the preso below on the topic of social media and marketing. I am honoured to have had the opportunity to speak and am profoundly thankful to both SME … Continue reading Engaging beyond the hype: lessons, tips on social marketing
Well, yes. Sort of. In many ways it’s obvious why they should. Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. And organizations benefit from knowledgeable teams who not only substantiate why a given trend is relevant but also understand … Continue reading Big data: should marketing really care?
This is a somewhat lengthy annotation that relates to the "Big data: should marketing really care?" post. I have the tremendous privilege of having one of the most diverse and responsive Twitter following. I thought it only fitting to cite their verbatim input, as I have left out some content, which may offer better context to … Continue reading Big data: verbatim
autom8 