Author: autom

Autom writes at the intersection of communications and tech, tracking the why behind the what. He cuts through hype to surface nuance, moving from expanded insights on leading tech coverage to critical reflections distilled into rhythmic haikus. His work probes the tenor of an era saturated by hollow digital echoes. Driven by the gap between human intent and machine action, he both marvels at and cautions over tech’s relentless transformation. Opinions are his own, not his employer's.

As the big data meme gets louder, the semantic web quietly evolves

This post started off as ripples in the tech marketing space-time continuum around the big data meme. Oo big data. Wasn't it a big deal in '09? Apparently it’s even more of a big deal now. According to a recent tech post, big data will be a $50 billion market in 5 years.  Great. But … Continue reading As the big data meme gets louder, the semantic web quietly evolves →

Les listes de Twitter : la courtoisie, la classification, la confiance

NOTA : J'ai eu l'intention de créer une version française de ce poste (version originale anglaise posté en janvier 2010) pour partager quelques réflexions personnelles sur la valeur de ces listes.   NOTE : I had the intention of creating a French version of this post (original English version posted in January 2010) to share some personal thoughts on the value of … Continue reading Les listes de Twitter : la courtoisie, la classification, la confiance →

Web Marketing, as taught by the Apple Store

Below is a guest post by long-time Twitter follow and colleague @andymci. Andy originally posted this on his blog last week, but I was so impressed by how well he articulated his thoughts around this subject, especially since it's his most recent post after being on a hiatus from blogging. I invite you to add … Continue reading Web Marketing, as taught by the Apple Store →