Author: autom

Autom writes at the intersection of communications and tech, tracking the why behind the what. He cuts through hype to surface nuance, moving from expanded insights on leading tech coverage to critical reflections distilled into rhythmic haikus. His work probes the tenor of an era saturated by hollow digital echoes. Driven by the gap between human intent and machine action, he both marvels at and cautions over tech’s relentless transformation. Opinions are his own, not his employer's.

‘Eyes of Helios’ — through the social media lens

Those who follow me on Twitter and social media know that my blogging voice (and certainly my tweets) tend to be quite diverse. This means that I often create and share content that speak not only to marketing and technology but also other equally stimulating pursuits like education, philosophy, health and the arts (in particular, … Continue reading ‘Eyes of Helios’ — through the social media lens →

What’s not obvious about being obviously mobile

Now that we are all immersed in mobile—oh wait..are we?A recent Neilsen's report highlights how global mobile phone ownership 'has reached critical mass'. While appearing to state the obvious where the logical growth of the mobile experience is concerned, the report highlights equally intriguing results including profiles on smartphone ownership, types of mobile-based activities (texting, … Continue reading What’s not obvious about being obviously mobile →

Cloud-based solutions: why and where they matter

This post was inspired by a recent conversation I had with the CEO of my web hosting company, BlackSun Inc., Steve Rogoschewsky. From the perspective of a keen follower of technology and its impact and influence in the way we do business and relate with each other, I feel it's critical that marketing and communication … Continue reading Cloud-based solutions: why and where they matter →

Demonstrating brand advocacy: is there a best practice?

A tweet from recent follow @marissapick (thanks Marissa!) was a welcome sight this morning. For me, it reaffirmed the oft-uncelebrated power of advocacy by brand champions, not just in social media campaigns but in every aspect of a brand's identity and how such identity is perceived. So in the course of being a brand champion … Continue reading Demonstrating brand advocacy: is there a best practice? →