Category: social media

Diversification: the key to smart social sharing

Too much of a good thing can be a bad thing. Not surprisingly, this very adage is true of social media activity, whether you are an avid  participator, eager onlooker, or a psychologically disturbed stalker. Okay, maybe not that last bit (although you know you who are—yes, you Mr. and Ms. Stalker!) In any event, it's no … Continue reading Diversification: the key to smart social sharing →

Segue to reality: are marketers really aware?

Marketers will often jazz hands their way to impressing you with novel sounding ideas like: engaging with your audience/customer/prospect is KEY! Well, duh. And I'm not out to bash my fellow practitioners—at least not in the same way celebrities sling mud at, behind, underneath etc each other. I merely want to be part of the "LETS GET … Continue reading Segue to reality: are marketers really aware? →

Thoughts to sculpt a lasting footprint

Thought leadership, one of the most overused marketing jargon that's gingerly carved itself into the universal corporate lexicon, will continue to unassumingly find a snug spot among the annual playbooks of many communications and marketing professionals. However, examining the etymological construct and semantic implications of this term would be akin to writing about what it is or what it's not (ahem). So I'll … Continue reading Thoughts to sculpt a lasting footprint →