Category: social media

Key Considerations for B2B Social Strategy

Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way … Continue reading Key Considerations for B2B Social Strategy →

‘Eyes of Helios’ — through the social media lens

Those who follow me on Twitter and social media know that my blogging voice (and certainly my tweets) tend to be quite diverse. This means that I often create and share content that speak not only to marketing and technology but also other equally stimulating pursuits like education, philosophy, health and the arts (in particular, … Continue reading ‘Eyes of Helios’ — through the social media lens →

Cloud-based solutions: why and where they matter

This post was inspired by a recent conversation I had with the CEO of my web hosting company, BlackSun Inc., Steve Rogoschewsky. From the perspective of a keen follower of technology and its impact and influence in the way we do business and relate with each other, I feel it's critical that marketing and communication … Continue reading Cloud-based solutions: why and where they matter →