Engaging beyond the hype: lessons, tips on social marketing

This post also appears on @dshiao's blog allvirtual.me The recent and successful Canadian Association of Exposition Management's 2012 annual conference (#caem2012) offered me a chance to share the preso below on the topic of social media and marketing. I am honoured to have had the opportunity to speak and am profoundly thankful to both SME … Continue reading Engaging beyond the hype: lessons, tips on social marketing →

Big data: should marketing really care?

Well, yes. Sort of. In many ways it’s obvious why they should. Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. And organizations benefit from knowledgeable teams who not only substantiate why a given trend is relevant but also understand … Continue reading Big data: should marketing really care? →

As the big data meme gets louder, the semantic web quietly evolves

This post started off as ripples in the tech marketing space-time continuum around the big data meme. Oo big data. Wasn't it a big deal in '09? Apparently it’s even more of a big deal now. According to a recent tech post, big data will be a $50 billion market in 5 years.  Great. But … Continue reading As the big data meme gets louder, the semantic web quietly evolves →